As a paint manufacturer, you might have always wanted to rope in a celebrity to endorse your brand. But you mustn’t overlook the real influencers who play a huge role in influencing your target customers’ buying decisions and have a close rapport with them.
They are painters, who have always been, and will always be, the major brand ambassadors in the paint industry. When it comes to choosing the right paint brand, a majority of people buy paints as per their painters’ recommendations. And they will continue to do so as long as they buy paints for their walls and ceilings.
At LoyaltyXpert, we understand the role painters can play in making brands super successful and we believe that paint makers must focus more on joining hands with painters so that they can easily reach their target customers.
We create successful brand loyalty programs, channel loyalty programs, and Painter loyalty programs for paint brands and help them forge stronger ties with their channel sales partners, influencers, retailers, and customers.
In this blog post, we have listed the ways using which you can make painters your brand ambassadors and drive more sales and customer loyalty. Read on to know valuable tips.
1. Choose a suitable loyalty platform
With a wide array of loyalty solutions in the market, it’s extremely crucial to pick the right loyalty platform that can make your painter loyalty program a success. Just typing “painter loyalty programs” or “loyalty programs for painters” will generate useful results. Visit the websites of some loyalty solution providers on the first two pages and look at the solutions they provide. After creating a shortlist, contact them to know if they can provide you with the right solution you are looking for.
Look for a loyalty platform that’s powered by artificial intelligence (AI) and has sophisticated features and support services. Also, make sure that the platform has real-time analytics, which will help you monitor and manage your loyalty campaigns.
2. Partner with experienced painters and simplify the joining process
Painters play a big role in shaping their clients’ purchasing decisions. As a paint maker when you partner with some experienced and expert painters, you can tap into their customer base and benefit from their recommendations. This will tilt the scales in your favor in the long run and will give you access to a wide customer base.
After joining hands with the painters, make sure that the joining process is extremely simple and easy. That’s because a majority of them may not be familiar with the complicated enrolling process and may refrain from joining if the loyalty program is too complex. That’s why ensure that you’re particular about the enrolling process and make the terms and conditions extremely clear.
3. Personalize rewards for painters
After getting the right loyalty platform and handpicking the right painters, you must segment them in a proper manner, which will enable you to create personalized and tailored loyalty programs for them. There are many attractive rewards for painters and you can use a variety of those to make your program extremely attractive. Some of the lucrative rewards are:
- Personalized gifts and rewards
- Tier-based loyalty system
- Point-based loyalty system
- Affiliate and referral programs
- Additional discounts on paint products and tools
4. Streamline the point-earning process and engage your painters
While choosing the right rewards is crucial to a loyalty program, streamlining the reward-earning process can mean the difference between success and failure. If painters can’t receive suitable incentives and points after taking the desired action or completing a transaction, then the loyalty program won’t be effective. On the other hand, if they receive the points and rewards at the right time, it will motivate them to keep up the good work.
Apart from that, make sure that you engage with the partner painters and make it easier for them to share their feedback about your products as well as customers’ experiences with your brand. An online community will also help your partner painters to promote your products and generate a strong buzz.
5. Monitor the loyalty program’s outcomes
Last but not the least, to find out if the painter loyalty program is successful or not, track the results by using analytics and real-time monitoring tools. Look at individual performance to know which painters are the top performers and who need improvements. This is where a cutting-edge loyalty platform proves to be immensely useful.
After tracking the outcomes of the loyalty program, find out the gaps. If the actual result is close to the desired one, then there is no need to worry. But if it falls short, take corrective actions to improve the results.
To summarize
Can painters be the brand ambassadors of your paint brand? They sure can. If you’re a paint manufacturer, then you should seriously consider implementing loyalty programs for painters to reach more customers and generate more sales. At LoyaltyXpert, we design high-quality paint loyalty programs for all sizes of paint brands. Give us a call or write a message to know how we can help.
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